Silicone-free.Gently removes sebum & pollution particles from scalp and hair.Provides oil-control.Prevents risk of hair-fall due to breakage from brushing.97% less hair fall due to breakage from brushing*.Elle International Beauty Awards "The Best Shampoo 2021".Awarded by Glamour.com "The Best Pro Shampoo for Damaged Hair" in The Best Products For Straight Hair of 2020.Genesis is not a hair loss product.*System of Bain Hydra-Fortifiant + Fondant Renforcateur + Serum Fortifiant vs Non-Conditioning Shampoo.