Sulfate-free.Detangles and hydrates without frizz.24H protection against frizz even in high conditions of humidity.Protects hair from blow-dry heat.Helps to prevent split ends.Leaves hair shiny and silky.99% less hair fall due to breakage from brushing*.88% more smooth/conditioned**.Genesis is not a hair loss product.*vs. non-conditioning shampoo.**vs. non-conditioning shampoo.