Silicone-free.Sulfate-free.Featuring anti-breakage action & fiber fortification.Lightweight.Provides immediate strength and softness.Provides moisture and shine.Detangles and adds body.97% less hair fall due to breakage from brushing*Awarded by Glamour.com "The Best Pro Conditioner for Damaged Hair" in The Best Products For Straight Hair of 2020.Genesis is not a hair loss product.*System of Bain Hydra-Fortifiant + Fondant Renforcateur + Sérum Fortifiant vs Non-Conditioning Shampoo.